Review: Fitglow Beauty Cloud Comfort Cream + Redness Rescue Cream

When considering the faults of my skin, I could easily turn out a tome. My tone isn’t perfectly even, I have some slight textural issues on my cheeks and forehead, my pores become congested easily, I have a few fine lines I could live without… but all in all, my skin isn’t awful, and there is really only one issue that prevents me from going without any sort of foundation/base, and that is redness. My redness in confined to the area directly around my nose, as is commonly lamented, traveling a couple of centimeters into my cheek territory. Though I often go without a full face of foundation, I do feel most comfortable with a touch of concealer in this area, or a lightly tinted moisturizer, which can help to mitigate the sometimes angry appearance of my skin.Fitglow CCC RRC

When I first happened upon the Redness Rescue Cream by Fitglow Beauty, I was intrigued by its green tint, which also made it stand out against all of the other redness-relieving skin creams on the market. I had, however, no prior experience with this brand, and there were few compelling reviews to be found online to convince me to buy it, so I held off, but it never did leave my mind.

Fitglow Redness Rescue Cream
Fitglow Redness Rescue Cream (RRC)

Fast forward to one morning early in February, when I saw via an Instagram ad that the subscription service Beauty Heroes was offering both the Redness Rescue Cream, as well as the Cloud Comfort Cream in their February box. The offer was so compelling that I sprung out of bed to retrieve my credit card, then promptly signed up for a 3-month subscription, though frankly, I had never heard of this service before that day. I received my February box the following business day, and have been smitten with the Fitglow line, as well as Beauty Heroes, ever since.

From Fitglow’s website:

CLOUD COMFORT CREAM nourishes and protects stressed, irritated, and red skin with ultra calming bioavailable nutrients. ORGANIC CLOUDBERRY and CHIA EXTRACTS rebuild skin strength and moisture barrier with complete essential lipids and high level of vitamins. CALM LIPOSOME deeply penetrates the skin to stimulate cell regeneration, soothe irritation, and improve skin elasticity. Perfect for environmentally aggravated skin, rosacea, or anyone with skin that needs extra TLC.

*Reduces epidermal inflammation and irritation

*Promoting skin healing and renewal

*Calms irritation and reduces redness

*Provides environmental moisture barrier

Aloe Barbadensis Leaf Juice (Organic Aloe), Rubus Chamaemorus Seed Oil( Cloudberry Seed Oil) *, Sea Water Extract, Limnanthes Alba (Meadowfoam) Seed Oil*, Butyrospermum Parkii Butter (Shea Butter) *, Salvia Hispanica Seed Extract (Chia) *, Cassia Angustifolia Seed Extract (Vegan Hyaluronic Acid), Glycerin (Kosher, Vegetable), Symphytum Officinale (Comfrey)*, Allantoin Liposome , Arnica Montana Flower Extract *,Equisetum Arvense Extract (Horsetail) *, Centella Asiatica Extract (Gotu Kola) * , Sorbitol, Leuconostoc / Aloe Barbadensis Leaf / Sorbus Aucuparia Fruit Ferment Filtrate , Tocopheryl Acetate (Vitmain E), **Cucumis Sativus (Cucumber) Fruit Extract** Prunus Domestica Fruit Extract (Plum)**. * Certified Organic Ingredients ** Organic Supercritical CO2 Extracts”

“Calm stressed red skin naturally with our Redness Rescue Cream. Our proprietary c3 Organic Calming Plant blend repairs skin, stimulates cell growth, plus decompresses skin inflammation. Wakame Seaweed Extract increases skin oxygen consumption, promoting healing and collagen production.Green mineral tint immediately reduces the look of redness while local ORGANIC GRAPE SEED OIL hydrates without greasiness. Natural Skin Doctor Approved.

*Reduces skin redness

*Calms irritated sensitive skin

*Improves intercellular oxygen and moisture

*Strengthens skin cell health and improves renewal

*Promotes scar and acne healing

Aqua, Helianthus Annuus (Sunflower) Oil*, Vitis Vinifera (Grape) Seed Oil**, c3 Blend [Symphytum Officinale (Comfrey)*, Calendula Officinalis (Calendula), Matricaria Chamomilla (Camomile)], Undaria Pinnatifida Cell Culture Extract (Wakame Bioferment), Cetearyl Olivate, Sorbitan Olivate, Mica, Titanium Dioxide, Zinc Oxide, Silica, Iron Oxides, Ultramarines, Sorbitol, Leuconostoc / Aloe Barbadensis Leaf / Sorbus Aucuparia Fruit Ferment Filtrate.”

I first used the Cloud Comfort Cream as a night cream on the day of its arrival, however, I did find it was a bit light to be worn overnight, especially in the dry Arizona climate. However, as a day cream, it is perfect; it’s hydrating, but not greasy, and plays well with both sunscreen and foundation. The Redness Rescue Cream is equally well-paired with sunscreen and makeup, and because of its color correcting abilities, has really become the star of this pairing. While it does not offer much in terms of coverage, I do feel that it lessens the appearance of unwanted red tones, while simultaneously lending subtle hydration to the skin.

In sum: both the Cloud Comfort Cream and the Redness Rescue Cream from Fitglow Beauty are sublimely effective and a dream to use. Do consider ordering them through Beauty Heroes website, should you give them a shot, as they not only have an extraordinary selection of clean products, but offer stellar customer service to boot.

What sort of strategy do you employ to combat redness? I would be delighted to receive some product/technique recommendations!

Review: Alaffia All Curls Reviving Tonic

Since childhood, I have been wildly fascinated by the realms of the mysterious and unknown. Could it be that my personal idiosyncrasies are shaped purely by the positioning of the stars at my time of birth? Is all of my hard work, preparation, and planning negated by whichever planet is actively in retrograde? Was a map of inescapable fate imprinted on the palms of my hands through pressure and the density of amniotic fluid while I was in utero, to inevitably be met despite my cunning and innumerable attempts to rewrite the chapters that lie ahead?

Alaffia All Curls Reviving Tonic Review

Being born with a head of thick, wavy-curly hair is something like living in a world of mystery that would lead me to believe that yes, there is undeniably a greater force at work that controls the outcome of all things, because no matter how precisely I follow a cleansing/drying/styling method, each and every time, the result of my labor is different. The consoling factor is that I know I am not alone in this battle, as this is a common complaint in the wavy/curly hair community; adherence to a process is irrelevant, as our hair has a mind of its own.

Nevertheless, some semblance of a routine advisable, as it increases the odds of snagging one of those great hair days we all try to manifest daily. In my personal experience, wash days often leave me with hair as close to what I am after as I typically come, though the many hours it takes for my hair to fully air dry can be painful. And of course, once it has dried into a shape of my liking, I naturally want to preserve those defined, voluminous coils for as long as humanly possible. There are several methods I use to keep my curls intact overnight, which I will share in a later post, but there is one product I consistently reach for come morning time, when I am in need of a little hair revival.

From Alaffia’s website:

“This lightweight nourishing tonic, formulated with Certified Fair Trade shea butter, contains calming calendula extract, vitamins, and conditioning aloe to lock in moisture and refresh your curl pattern in the morning without re-washing. Use during the day to revive and retract expanded curls and minimize frizz.

Ingredients: Calendula officinalis (Calendula) Aqueous Extract, Aloe barbadensis (Aloe Vera), Butyrospermum parkii  (Shea) Butter*, Emulsifying Wax, Behentrimonium Chloride, Panthenol, Magnesium Sulfate, Vanilla planifolia (Vanilla) Extract, Magnifera indica (Mango) Fruit Extract, Potassium Sorbate Phenoxyethanol, Xanthan Gum, Ascorbic Acid. *Certified Fair for Life – Social & Fair Trade by IMO.”

I originally picked this product up in the clearance bin at a natural grocery market up in the Idaho panhandle. The price was drastically reduced (though the standard price charged for this tonic, about $10, is very reasonable) and my past experiences with Alaffia products had been purely positive, so this was a no-brainer for me. Upon first use, I was sold.

Curl reviving sprays are hit or miss for me. Some work fine, but I have grown tired of the scent of coconut, which many curly hair products contain. And others do not work at all, leaving me with either a greasy, or totally parched, head of hair. The All Curls Reviving Tonic from Alaffia rests at the sweet spot in between.

In the morning, I first wet my hands with cold water, and run them over my scalp/the front portion of my hairline. Then, I flip all of my hair to one side, give it about five sprays of the Reviving tonic, and repeat on the opposite side, as well as with all of my hair flipped forward. This leaves my hair slightly damp, and ready to be scrunched.

Depending on my hair that day, I might choose to end the process here, or, if a little more moisture is needed, follow up with a few drops of oil, or some gel, for hold. More often than not, this leaves me with refreshed hair that looks good enough to be worn loose.

In sum: the All Curls Reviving Tonic from Alaffia is the ideal curl reviver, providing just the right amount of moisture, working to redefine curls without making the hair appear oily.

What are your secrets to revitalizing your second (or third, or fourth…no judgement!) day curls? I’d love to hear from other inhabitants in this land of mystery and wonder!

Review: Tata Harper Illuminating Eye Creme

Eye cream is one of those products I am not entirely convinced is necessary. I realize that the skin of the orbital region is thinner and more fragile than that of the rest of the face, and is also one of the first areas to show signs of aging. But I have used a lot of eye creams over the years, some inexpensive, and some eye-wateringly pricy and chock-full of impossible sounding ingredients sourced from exotic regions of the world I wasn’t previously aware existed, and yet, none had ever wowed me with their performance.

Tata Harper Illuminating Eye Creme

When Tata Harper first entered my radar, I was intrigued by the ethos of the brand, and particularly drawn to the luxe glass packaging. There were several products I wanted to test out, but the reviews seemed a little too glowing to be true, so I repeatedly passed on the opportunity. That is, until I became aware of the existence of the Illuminating Eye Creme. Initially I thought that it simply contained brightening ingredients, something to counteract the dark circles so many people suffer from. I was not immediately aware that it actually contained mica, which provided a subtle shimmer and in turn allowed it to function simultaneously as a highlighter.

You see, I love shimmer. Absolutely love it. When someone describes a product as “too glittery”, or even “fit for an exotic dancer”, I am in. That’s how I ended up with a bottle of the Burt’s Bees Radiance Body Lotion (which I do love, by the way). A couple of days after I purchased my current automobile, my brother hopped in for a ride, and remarked that he had had his vehicle for over five years, and it was glitter-free. I had had my car for a mere 48 hours, and already, the door panels, steering wheel, shifter, and cup holders were sparkling. I can’t help it! I am addicted and I do not want help.

Swatch of the Illuminating Eye Creme

Several reviews I read on the Illuminating Eye Creme noted that it was too illuminating. TOO ILLUMINATING? Add to cart! What’s better is that it is also multitasking, in that it can be used around the eye area for brightness, but also on the high points of the face, to offer a subtle highlight. With my propensity for multitaskers and my undying love of sparkling products, I had a gut feeling that this was going to be a winner product for me. I was right.

From Tata Harper’s website:

“Complete age-defying eye treatment with a soft-focus luminescence using real diamond dust for a highlighting effect. Instantly illuminates the look of the eye area. Minimizes the appearance of crow’s feet and wrinkles. Reduces appearance of puffiness, dark shadows and fatigue.

100% of the total ingredients are from natural origin. 61% of the total ingredients are from Organic Farming.Natural Cosmetic certified by Ecocert Greenlife according to Ecocert Standard.

Aloe barbadensis Leaf Juice*, Shea Butter Ethyl Esters, Aqua/Water, Lavandula angustifolia (Lavender) Flower/leaf/stem Water*, Olea Europaea (Olive) Oil*, Mica, Propanediol, Caprylic/Capric Triglyceride, Cetearyl alcohol, Carthamus tinctorius (safflower) Oleosomes*, Glycerin, Cetearyl Olivate, Titanium Dioxide (CI. 77891), Centella asiatica (Gotu Kola) Extract*, Silybum marianum (Milk thistle) ethyl ester, Mangifera Indica (Mango) Seed Butter, Leuconostoc Ferment Filtrate, Beta vulgaris/Beet Root Extract/Extrait de racine de betterave, Hyaluronic Acid, Sodium Hyaluronate, Pheonix Dactylifera (Date) Seed Extract, Polygonum fagopyrum (Buckwheat) Seed Extract, Diamond Powder, Cetearyl glucoside, Sorbitan Olivate, Sclerotium gum, Narcissus tazetta (Daffodil) Bulb Extract*, Menyanthes Trifoliata Leaf Extract, Lavandula stoechas (Spanish Lavender) Extract, Cetyl Palmitate, Oryza sativa (Rice) Extract*, Lactobacillus/Arundinaria Gigantea Ferment Filtrate, Arnica montana (Arnica) Extract*, Borago officinalis (Borage) Leaf Extract*, Medicago sativa (Alfalfa) Extract*, Spiraea Ulmaria Flower Extract*, Calendula officinalis (Calendula) Flower Extract*, Sambucus Nigra Fruit Extract, Leuconostoc Ferment Filtrate, Leuconostoc/Radish Root Ferment Filtrate, Sorbitan Palmitate, Sorbitan Olivate, Hydrogenated Vegetable Oil, Hydrolyzed Corn Starch, Aroma**, Sodium Phytate, Superoxide Dismutase*, Soybean Peroxidase*, Iron Oxides (C.I. 77891), Citral, Citronellol, Eugenol, Geraniol, Limonene, Linalool *Ingredients from Organic farming / Ingrédients issus de l’agriculture biologique **Clinical grade essential oils blend”

Only the tiniest dot of product is needed to completely cover the under eye area, and enough product is generally left over to also swipe down the nose and over the cupid’s bow. I find that it is a bit too rich to be used on the lid itself, as it makes my eyeshadow crease, regardless of how much product I use, so I instead focus the application on the under eye and upper cheek bones. I disagree that it is too illuminating, as some have said– I find that on my very fair skin, it provides enough luminosity to make a difference, but remains completely natural and fresh looking.

In terms of its performance as a hydrator, I will say that it certainly does provide a good dose of moisture, but if it weren’t for the luminosity, I wouldn’t consider it a necessity, especially for the price. But since such a small amount does so much in terms of an overall glow, I am satisfied, and will repurchase when my current bottle runs out, albeit for a discounted price during the Sephora VIB sale.

In sum: if you are looking for a hydrating eye cream/highlighter with a pearly-white luster, give the Illuminating Eye Creme by Tata Harper a whirl. Several e-commerce sites, including the brand’s webpage,, and, also carry kits with trial/travel-sized products, which are an excellent way to introduce yourself to higher end brands without dropping too much cash for something you aren’t certain will work for you.


What are some of your favorite natural illuminating products? I’d love to discover some new favorites from fellow glow lovers!

Review: SunKissAlba Radiant Glow Face Oil by Derma E


DermaE Sunkissalba Radiant Glow Face OilWhile perusing YouTube for natural hair care videos several years back, I stumbled upon a lovely gal, best known by her web-handle, SunKissAlba. Her tips were solid, her skin glowing, and her personality nothing short of lovable, earning her a place at the top of my list of favorite YouTubers to virtually spend time with. Accordingly, when I learned that she was partnering with Derma E to create a multi-use oil, I was eager to see what special touches she would add, and delighted to be able to show her some support in a more tangible way.

Here is what Derma E’s site says about the Radiant Glow Face Oil by SunKissAlba:

“Shake well. For a radiant glow, massage 2-3 drops onto clean skin. Apply day and night or as desired.

Organic Helianthus Annuus (Sunflower) Seed Oil*, Organic Simmondsia Chinensis (Jojoba) Seed Oil*, Ethylhexyl Palmitate, Organic Cucurbita Pepo (Pumpkin) Seed Oil *, Organic Hippophae Rhamnoides (Seabuckthorn) Fruit Oil*, Organic Argania Spinosa (Argan) Kernel Oil*, Tocopheryl Acetate (Vitamin E), Mica, Titanium Dioxide, Natural Fragrance Oils.”

Right away, the ingredient lineup excited me; the blend of oils was exquisite, totally right for my skin, and the addition of a little shimmer (provided by the mica) had my heart fluttering. There is little that tickles my fancy more (in the cosmetic realm) than well-done shimmer. To look as though I have just emerged from a comfortable slumber, glimmering from crown to slipper like Titania, Queen of the fairies, is what I try to emulate daily, so naturally, products that shimmer appeal to me on a cellular level. And when a product that gleams can be applied to the face, body, and hair alike, all the while remaining natural in composition, it becomes simply indispensable to me.

Apart from the aforementioned shimmer, some shining stars in this formula are the pumpkin seed and sea buckthorn oils, both of which I love to use in their pure forms, for a number of reasons, as detailed below.

Pumpkin seed oil:

  • High in linoleic acid, which is an omega-6 essential fatty acid that helps dissolve congestion in the pores, making it an excellent choice for those with acneic or blemished skin
  • Contains vitamins A & C, both of which aid in the decongestion and brightening of the skin
  • Rich in vitamin E and zinc, which benefit the appearance of skin tone, and work to moisturize the scalp and keep it flake-free

Sea Buckthorn oil:

  • Rife with beta-carotene, which when applied topically, is able to convert to an active form vitamin A (retinol), which is an excellent anti-ager, and may help fade dark spots and melasma (perfect for helping to fade the remnants of blemishes!)
  • Assists in wound/burn healing
  • Contains vitamins C, which acts as an antioxidant and can help reduce the appearance of wrinkles and unevenness in the skin tone

Sunkissalba Radiant Glow Oil Derma E

Over the last few weeks, I have used this oil primarily on my face, where it imparts subtle, but certainly detectable luminosity, as well as on my legs, to add an enviable luster.  It sinks in beautifully without leaving behind any stain-inducing residue, and has a lovely, very faint scent. Moreover, it acts as a perfect primer for makeup, allowing foundation/concealer to glide over top, leaving you with a dewy, but not at all greasy, canvas on which to build a complete look. It also possesses the ability to elevate no-makeup days, where you do not want to add any cosmetics to your face, but nevertheless seek to look radiant.

In sum: the light, and subtly shimmery SunKissAlba Radiant Glow Oil by Derma E is a must-have multitasker. Whether you’re after the aforementioned benefits its ingredients offer, or you just want to add a bit of subtle luminosity to your look, it is a noteworthy product deserving of a place in your beauty routine.

Review: Mineral Fusion Illuminating Powder Quad

When you are perpetually running behind schedule, no matter how well you thought you had planned out your day the night before, reliable, multitasking products are indispensable. I would be embarrassed to admit how many days of my life I have spent wondering what shades to slap on to pull my look together, while anxiously glancing at my phone to see how much time I have left before I need to be out of the door and on my way to work.

Mineral Fusion Illuminating Powder Quad

Enter the Mineral Fusion Illuminating Powder Quad. As the name implies, it is a mineral-based illuminating powder that is comprised of four finely milled shades that compliment each other splendidly when worn all at once, but can also be applied individually for a more tailored look. In my moments of panic, I furiously swirl my blush brush around the entire compact about three or four turns, swipe the product up my cheekbones, and voila– I look as though I have returned to the land of the living.

From Mineral Fusion’s webpage:

“Four universally flattering shades of silky, light-reflecting minerals blend together and apply effortlessly to highlight and illuminate, leaving skin softly glowing. Wear alone or layered on top of blush or bronzer for added color.


Mica, Octyldodecyl Stearoyl Stearate, Zinc Stearate, Lauroyl Lysine, Caprylic/Capric Triglyceride, Tocopheryl Acetate (Vitamin E), Ascorbyl Palmitate (Vitamin C), Calcium Sodium Borosilicate, Camellia Sinensis (White Tea) Leaf Extract, Aspalathus Linearis (Rooibos Red Tea) Leaf Extract, Punica Granatum (Pomegranate) Extract, Laminaria Ochroleuca (Sea Kelp) Extract, Aloe Barbadensis (Aloe Vera) Leaf Extract, Sambucus Nigra Fruit Extract, Phenoxyethanol. MAY CONTAIN (+/-): Iron Oxides, Carmine, Manganese Violet, Titanium Dioxide, Tin Oxide, Ultramarines.”

A well-loved compact, and its replacement

The illuminating minerals impart a healthy, rosy glow, while simultaneously reflecting light from the high points of your face, just as one would expect a highlighter to do (and also meaning that this step can be skipped altogether!). Better yet, I have consistently worn this product for several years, through many 12+ hour work days, and have never found that it oxidizes or fades away, as mineral makeup often tends to do.

On a whim, I recently used the dusty purple shade on its own, as an eyeshadow, and I was floored– it was so flattering, and really brought out the green tones in my hazel eyes. Paired with nothing but an inky black mascara, my eye look was complete, and not a bit rushed in appearance. Nothing beats simplicity!

Another major plus is that this Illuminating Powder Quad from Mineral Fusion is readily available at a number of health food grocers, namely Sprouts Farmers Market and Whole Foods, making it easy to swatch, purchase, and in my case, repurchase about once a year.

In sum: with four delectable shades, blending seamlessly together to impart an enviable glow, one cannot go wrong purchasing this quad compact. It’s steadfast performance and the stunning luminosity it imparts on the face make it a go-to product that you are sure to reach for time and time again, whether you’re in a rush, or have time to leisurely get ready for the day.

What multitasking products do you stock in your cosmetic arsenal?

Review: Pacifica Stellar Gaze Length & Strength Mineral Mascara (Supernova)

If I could use only one decorative cosmetic item for the rest of my days, I would choose mascara. While the appearance of a clear and even visage that foundation lends is daily necessity for me, and a bold lip cannot be discounted as a game-changing component of an overall look, nothing makes quite as strong of an impact on my face as long, dark lashes do.

From Pacifica’s webpage:

You will fall in love with our long lasting, nourishing, natural mineral mascara. This amazing formula is infused with coconut oil and vitamin B to hydrate each lash as it lengthens, strengthens and adds volume. Apply for a natural look by day, or layer for more volume with our super plush 100% vegan brush that provides effortless coverage. 


aqua, glyceryl stearate*, cetearyl alcohol*, hydroxyethylcellulose*, sorbitan olivate*, glycerin*, citric acid*, acrylates cross polymer, xantham gum*, tocopherol* (vitamin E), jojoba esters*, panthenol (vitamin B)*, arabia/acacia gum*, potassium sorbate, cocos nucifera (coconut) oil*, chamomilla (chamomile) sativa fruit extract, algae extract*, cucumis sativus fruit extract*, macrocystis pyrifera (brown kelp) extract*, hydrolyze oriza sativa (rice) protein*. May Contain: iron oxides, CI 77499, mica. *Plant or plant derived.”

When I began dabbling in clean cosmetics over a decade ago, naturally, the first product I tried was a mascara, the name of which I have long forgotten. Not only did it do nothing to define my naturally long, but fairly pale lashes, but it turned me off of green beauty all together, because what I experienced was an ineffective, watery, and expensive nightmare. Over the years I certainly did learn that I was wrong about the efficacy of natural cosmetics, but I was, and excuse me for being a little dramatic here, totally traumatized by this disastrous experience, and believed that while many clean products could certainly perform as well as their counterparts, my mascara would have to remain an ‘exception’ product for me. Then, by some stroke of fate, a girlfriend of mine introduced me to Pacifica Stellar Gaze, which completely altered my opinion of how well a natural mascara was capable of performing.

Upon application of my very first coat, sometime circa July 2014, I wasn’t totally thrilled. “Not enough oomph,” I thought, before conceding that even with conventional mascaras, I never apply just one coat. I slapped a second coat on, and already, things were looking up. The one thing that struck me was how glossy this mascara made my lashes look, but a slight sense of scepticism remained. I went in for a third coat, and that’s when I realized, this product might just change my mind about natural mascaras.

To my astonishment, this mascara held up beautifully through a balmy Arizona summer day, and to my excitement, it washed off like a dream come bedtime. I needed no further confirmation– Pacifica has made what I thought was impossible, a reality. And for only $14 a tube! Nearly four years later, this product has remained a staple in my routine.

Now, I will admit there are a few things I do to really make this mascara work for me: for one, like most mascaras I have tried, it seems to get better with age; as the product begins to thicken up from exposure to air, and also mixes with the various powders that find themselves on my lashes (think: setting powder, eyeshadow, etc.) pre-mascara application, it turns into a solid performer, one that could easily compete with my favorite conventional products on the market (I am looking at you, MUF Smokey Lash).

Secondly, this is something I do with most mascaras, but would recommend caution be exercised in the event that you give this a go yourself: I mix 1-2 drops of lavender essential oil into the tube, typically as soon as I open it for its first use. Then, a month or two down the road, when I notice the mascara is drying out a bit, I mix one additional drop of oil into the formula, for a total of no more than three drops of lavender oil per tube. I find that I lose less lashes when I do this, and it also ensures that my mascara applies clump-free every time.

In sum: with a little help, Pacifica’s Stellar Gaze Mineral Mascara has the power to amplify the volume of your lashes, while simultaneously lending an inky black sheen that is unlike any I have experienced from other brands, natural or otherwise.